Define the term “typography” in your own words.
Typography is the arrangement of type. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing and letter spacing. Typography also may be used as a decorative device, unrelated to communication of information. Typography can be looked at in different levels. There is the holistic view: this involves looking at the page, layout, composition, number of columns and interaction of text and images. And there is the detailed view: the choice of typeface, sizes, letter-spacing, word-spacing, line length, line-spacing, use of ligatures, small caps, drop caps and so on. Typography is also bound by the medium or technology through which it is distributed. For example, the typography on a movie poster will be approached differently from the typography of a newspaper article.
Write a few sentences explaining what typography is not.
Typography is not handwriting, lettering, carving letters into stone or wood by hand, sign – writing, graffiti or building letters out of matchsticks. Typography does not involve producing letters uniquely and one-by-one by hand (or tool). It also has similarities to lettering, but it is not typography neither is it symbols.
Find a case study on typeface development on the Internet. Explain which medium the font developed is best suited for and why. Keep legibility, size and style in mind.
Comic Sans is a sans-serif typeface designed by Vincent Connare and released in 1994 by Microsoft. It is a casual, non-lettering script inspired by comic book lettering, intended for use in informal documents and children’s materials. The typeface became quickly popular with young children in primary school and other childcare thanks to its fun, child-like appearance.
The typeface is quickly recognizable due to its child-like appearance and thickness. Comic sans is easy to read that’s to the thickness of the letters and its simplicity.
Document one day of your life acting as an observer of typographic design. Produce a comprehensive diary of the typographic experience of your day from first thing in the morning to last thing at night.
The Colgate doesn’t really fit any stereotypical typeface that is used on regular basis. The design on the toothpaste packaging is more of a promotional design than information design. The little text that is under the Colgate logo and at the end is more information rather than decorative.
The “Too faced” logo is lettering. The different use of sans-serif and serif fonts on the front of the packaging makes reading easier and shows off great hierarchy. Also, the use of upper case and lower case shows off the most important part on the packaging, almost screaming at you, while the lower case is the second important information.
Nars logo is a sans-serif font used in the style of thin letters. Same goes for the information that is at the end of the box.
Use your design software to design a double-page spread (DPS) for your favorite magazine.
I worked more with the DPS for the magazine assignment that we are working on right now. One of my favorite spreads so far.
This week and last week life got a bit hectic, so I haven’t done all the task but tried to do most of them. I been focusing most on the assignment that we have.
My Reflective Journal 